Thinking about moving into marketing, or running your own ads instead of paying someone else to? This course covers the fundamentals, advertising on Google and Meta, and using AI to get the content out faster.
Every business is trying to reach people online and most of them need help. You learn the fundamentals, then how to run ads on Google and Meta and read what the numbers tell you.
If you have a business or you freelance, this is the money you currently hand an agency. Build the campaigns yourself, use AI for the content, and keep tuning until they convert.
Working in marketing already? One topic is content creation with AI, so you get more out the door in the same week. The certificate and digital badge go on your CV and LinkedIn.
Almost every business now spends something on getting found online, which is where these skills get used. The work is easy to picture: writing the ad, setting the budget, watching what happens, and changing the bits that are not working.
The all rounder job: content, ads and reporting. The fundamentals topic maps onto it almost line for line.
Running the accounts and the paid side of them. The Meta advertising topic covers Facebook and Instagram.
Writing and scheduling the content. Knowing how to use AI well is what makes the volume possible.
Building and tending paid search campaigns. Google advertising has a topic to itself here.
Holding a campaign together across channels, and keeping the numbers honest.
Working out why people leave and where they convert. That is what the CRO topic teaches.
Roles where these skills are useful, not promised outcomes. Every role is different, and some need more study or experience.
Five topics, from the fundamentals through paid ads to turning clicks into enquiries.
Here is what stands out in this course.
Google advertising and Meta advertising each get their own topic, covering Facebook and Instagram. Those two are where most budgets go.
Content creation with AI is a topic in its own right. Writing the posts, the ads and the copy is the part that eats your week, and this is how you speed it up.
Conversion rate optimisation covers what happens once someone lands. Traffic is easy to buy, and turning it into enquiries is the skill worth having.
You finish with a certificate and a digital badge, so the skills show up on your CV and on your LinkedIn profile.
Certificate of Achievement · The Career Academy
Awarded by the college when you complete the course, ready to go on your CV.
Comes with the certificate, so you can put it on your CV and your LinkedIn profile.
The college's courses are recognised by the CPD Standards Office, so the hours count as professional development.
Send an enquiry and a course advisor gets back to you with the course guide, current pricing and straight answers on whether it fits what you are after.
Start any time. Go on the flexible weekly plan from $29 a week, or pay upfront in one payment.
Five topics, fully online and self paced, with no exams. Tutors answer by phone and email in business hours the whole way through.
Complete the course and receive your Certificate of Achievement and a digital badge to share.
None. The course opens with digital marketing fundamentals and builds from there. If you already market something, you can move through that part quickly.
From $29 a week on a flexible payment plan. You can also pay upfront in one payment. Enquire for the full options.
Around 80 hours of study, at your own pace. You get six months of access, so you can fit it around work.
Yes. That is one of the main reasons people take it. You learn to build the campaigns, write the content with AI, and work on the conversion side yourself.
No exams, ever. You work through the topics online and get assessed as you go.
It is accredited by ICOES and the CPD Standards Office, and you finish with a certificate and a digital badge. It is not NZQA accredited and it is not a national qualification. That is a different thing. In marketing, employers and clients want to see that you can run a campaign, and this course is built to give you that.
Yes. There is a 10-day money back guarantee, so you can enrol, look through the material and decide.
This course is delivered by The Career Academy, an online course provider in New Zealand with more than fifteen years behind it.
Courses run fully online and self paced, with no exams. Tutor support is unlimited by phone and email in business hours. Career coaching comes with your enrolment, including CV help and interview preparation, plus access to the Career Centre.
Picture the morning you open the dashboard, see the enquiries stacked up overnight, and know exactly which change did it.